Whether you’re launching a side hustle, selling handmade goods, or building a full-blown brand—your online store starts with the right platform.

In 2025, there are dozens of ecommerce website builders claiming to be the best. But not all are created equal. Some are ideal for beginners. Others offer deep customization for advanced users. And some just look great but fall flat when it comes to functionality.

That’s why we’ve tested and reviewed the Best Ecommerce Website Builders to help you find the perfect fit. No fluff—just real insights.

With Shopify, you can launch a side hustle from your bedroom and scale it into a global brand—yes, it’s been done before. Whether you’re selling handcrafted goods or building a dropshipping empire, Shopify gives you the tools to grow at your own pace. From one sleek admin panel, you can manage your store, run ads, track orders, and even sell directly on social platforms like Instagram and TikTok. It’s one of the most flexible Ecommerce Website Builders out there—built to support every step of your business journey.

• 100+ professional store themes
• App store with 6,000+ tools
• Secure payments + fraud protection
• Built-in SEO & analytics

• Extremely scalable
• Beginner-friendly dashboard
• Massive third-party ecosystem

• Monthly costs add up with apps
• Less customizable than open-source tools

Try Shopify with a free trial, no credit card required. Paid plans start at $29 per month when billed annually.

With Wix, turning your idea into an online store is as easy as dragging, dropping, and launching. Whether you’re a creative selling custom art or a small business testing new products, Wix gives you the freedom to build a beautiful storefront—no tech skills needed. From your dashboard, you can customize your site, manage inventory, set up payments, and promote your products across channels like Facebook and Google. As one of the Best Ecommerce Website Builders for beginners and creatives, Wix helps you go from concept to commerce without the complexity.

• 800+ templates
• Built-in email marketing
• AI website builder
• Abandoned cart recovery

• No coding needed
• Extremely intuitive editor
• Great for digital products

• Less suited for large inventory
• Limited SEO customization

The Wix Core plan with basic ecommerce features starts at $29 per month when paid annually.

With WooCommerce, your WordPress site becomes a fully customizable online store built to grow with you. Whether you’re a blogger turning products into profits or a brand ready to scale, WooCommerce gives you full control—no monthly fees, no limits. You can design your storefront, integrate with thousands of plugins, and sell anything from physical goods to subscriptions and digital downloads.

• Fully customizable
• 1000s of WordPress plugins
• Supports physical & digital products
• No transaction fees

• 100% control & ownership
• Open-source = unlimited customization
• No monthly platform fee

• Requires technical setup
• Hosting, domain, and plugins add costs

The core WooCommerce plug-in is free, but additional ecommerce features and website hosting may incur extra costs.

With BigCommerce, you’re getting serious enterprise power—without needing an enterprise budget. Built for businesses that are ready to scale fast, BigCommerce offers advanced features like multi-storefront support, custom pricing rules, and seamless integrations with Amazon, eBay, and more. Whether you’re managing hundreds of SKUs or expanding globally, BigCommerce handles the heavy lifting while you focus on growth. It’s one of the Best Ecommerce Website Builders for large catalogs and growing brands that need performance without limits.

• Multi-channel selling (Amazon, eBay, etc.)
• Headless commerce support
• No transaction fees
• Advanced SEO & API support

• Great for scaling
• More built-in features than Shopify
• Enterprise-level capabilities

• Not beginner-friendly
• Monthly plans get pricey as you grow

Plans with BigCommerce start at $29 per month when billed annually.

With Squarespace, your online store doesn’t just work—it looks stunning. Perfect for creatives, artists, and modern brands, Squarespace offers designer-made templates that make your products shine on every screen. You can easily set up shop, manage inventory, schedule services, and even run email campaigns—all from one beautifully designed dashboard. As one of the Best Ecommerce Website Builders for visual storytelling and clean design, Squarespace turns your brand into a browsing experience customers actually enjoy

• Gorgeous design templates
• Built-in blogging & SEO
• Inventory management
• Subscriptions & digital product tools

• Best-looking templates
• Easy setup
• Great mobile design

• Limited payment gateways
• Not ideal for big stores

The Basic Commerce plan starts at $28 per month when paid annually.

Big Cartel is a minimalist platform that’s perfect for makers, crafters, and small artists. If you don’t need a lot of bells and whistles, it’s a great entry point into ecommerce. As one of the Best Ecommerce Website Builders for creatives, Big Cartel is all about simplicity and soul.

• Free plan available
• Quick product setup
• Mobile-friendly themes
• Sell online or in person

• Simple and fast
• Great for small catalogs
• No transaction fees

• Limited features
• Not scalable

Start with a free plan that allows up to five product listings. Paid plans begin at $12 per month.

If you’re already using Square in-store, Square Online makes it incredibly easy to start selling online. It syncs automatically with your POS and helps local businesses go digital overnight. It’s one of the Best Ecommerce Website Builders for service-based businesses and local shops.

• Seamless POS integration
• Online food ordering & pickup
• Appointment booking
• Free plan with basic features

• Great for in-person businesses
• Simple to launch
• Affordable

• Limited design flexibility
• Not ideal for complex stores

Plans and pricing

There’s a free option available. Paid plans start at $29 per month when paid annually.

Shift4Shop offers a fully-featured ecommerce platform at no cost—as long as you use their payment processor. It’s packed with built-in tools like real-time shipping, SEO, and email automation. For sellers who want a feature-rich option without the price tag, it’s one of the Best Ecommerce Website Builders to try.

• Free plan via Shift4 Payments
• Advanced SEO tools
• Product bundles & promotions
• No transaction fees

• Lots of built-in features
• No monthly cost (with conditions)
• Customizable

• U.S. only (for free plan)
• Support can be hit-or-miss

Paid plans start at $29 per month. If you sell at least $500 each month using Shift4Shop’s own payment gateway, you won’t have to pay extra to use the ecommerce platform. If your earnings are less, or if you prefer to use another payment system like PayPal, the plans start at the regular rate.

Volusion is built for entrepreneurs who love data. With strong analytics, inventory tools, and product management, it’s ideal for data-driven decisions. It may not have the flashiest templates, but it’s one of the Best Ecommerce Website Builders for store owners who like to optimize.

• Inventory and order tracking
• Sales analytics dashboard
• Built-in CRM
• Easy product variant setup

Strong reporting tools
Inventory-friendly
No transaction fees

Dated design options
Lacks built-in blog

Plans start at $35 per month when paid annually.

Adobe Commerce (formerly Magento) is for those who want complete control. With open-source power and enterprise-level tools, it’s built for developers and big brands who want to create a fully custom shopping experience. It’s one of the Best Ecommerce Website Builders for flexibility—but it does require technical know-how.

• Open-source and headless capabilities
• Advanced product configurations
• Global currency and language support
• Scalable for complex catalogs

• Infinite customization
• Enterprise-level features
• Huge global community

Requires coding knowledge
Hosting & maintenance costs

Adobe Commerce offers custom pricing based on the specific needs and scale of your business.

Choosing the right ecommerce platform is crucial to your business’s success, and in 2025, there’s no shortage of options to fit different needs, from hobbyists to large enterprises. Whether you’re looking for a beginner-friendly drag-and-drop builder, a scalable enterprise solution, or a customizable open-source platform, the best choice depends on your specific goals and technical comfort.

• Shopify stands out for its flexibility and scalability, making it ideal for businesses of all sizes.
• Wix offers ease of use for beginners and creative entrepreneurs, while WooCommerce allows full control for those familiar with WordPress.
• For large inventories and multi-channel selling, BigCommerce and Shift4Shop are great choices.
• If design is a priority, Squarespace delivers stunning templates that highlight products beautifully.
• For small businesses or creatives, Big Cartel and Square Online are simple, cost-effective options.

Ultimately, your choice should align with your store’s size, your technical expertise, and your long-term growth goals. With the right ecommerce builder, you can bring your vision to life and scale efficiently. Start with the right platform, and you’ll set yourself up for success from day one.

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